Hasbro management check
HAS · Consumer Discretionary · Leisure Products · CEO Cocks
Filings as of
1 good · 2 to watch · 4 flagged, across the seven questions below.
- Flag
Have owners done well?
Trailed its chosen peers$100 invested at the start of fiscal 2021 grew to $108, against $151 for the peer group the company picked itself.
- Good
Does pay follow performance?
Pay rose and fell with returnsOver 5 years, the CEO's pay actually paid (equity valued at the share price) had a correlation of 0.90 with shareholder return. 1 means pay moved in step; below 0, the opposite way.
- Flag
What does the CEO cost owners?
Paid in a loss-making year$18.7m of reported pay in fiscal 2025, a year the company lost $322.4m.
- Watch
Do they own the stock?
Insiders are selling5 insiders sold $6.9m in the last six months and none bought.
- Watch
Are owners being diluted?
Share count growingDiluted shares changed +0.5% a year over the last three fiscal years. Stock-based pay was 1.7% of revenue in the latest year.
- Flag
Is leadership stable?
3 CEOs in the pay tableCEOs in the pay table: Stoddart, Goldner, Cocks. 5 filings under 8-K item 5.02 (officers or directors leaving or joining, or new pay arrangements) in the last 3 years.
- Flag
Are the books clean?
Red flags on file1 late-filing notice since 2021.
Against the S&P 500
Each check's score (0–100) and how it compares: the share of ranked S&P 500 companies it matches or beats, and the median in Consumer Discretionary.
| Check | Score | At or above | Sector median |
|---|---|---|---|
| Owner returns | 15 | 70 | |
| Pay for performance | 95 | 79 | |
| CEO cost | 0 | 44 | |
| Skin in the game | — | — | 36 |
| Dilution | 44 | 74 | |
| Stable leadership | 20 | 80 | |
| Clean books | 30 | 100 |
Closest peers
Nearest in rank in Consumer Discretionary, by management score. Hasbro is 47th of 47 in its sector.
- 437NKENike, Inc.48
- 438YUMYum! Brands48
- 439LENLennar48
- 448SBUXStarbucks47
- 465NCLHNorwegian Cruise Line Holdings41
- 479HASHasbro34
Pay versus performance
From the proxy statement filed April 17, 2026. "Actually paid" values stock awards at the share price, so it rises and falls with the stock.
| Fiscal year | CEO | CEO pay | Actually paid | Other executives (avg) | $100 became | Peers | Net income |
|---|---|---|---|---|---|---|---|
| 2025 | Cocks | $18.7m | $35.3m | $4.4m | $108 | $151 | −$322.4m |
| 2024 | Cocks | $16.8m | $16.2m | $5.2m | $71 | $142 | $385.6m |
| 2023 | Cocks | $15.1m | $14.1m | $5.5m | $61 | $107 | −$1.5bn |
| 2022 | Cocks, Stoddart | $9.4m | $3.5m | $7.4m | $67 | $78 | $203.5m |
| 2021 | Stoddart, Goldner | $23.7m | $29.1m | $6.3m | $108 | $119 | $428.7m |
The board says pay is tied most to Net Revenue. Its other key measures: Operating Profit Dollars, EPS, Total Shareholder Return.
Insiders and the CEO's stake
5 insiders sold $6.9m in the last six months and none bought.
- SoldJohn HightPresident, WOTC$2.5mAug 19, 2026
- SoldTimothy J. KilpinPresident, Toy, Lic & Ent$1.9mJul 28, 2026
- SoldGina M GoetterEVP & CFO$1.8mJul 31, 2026
- SoldHolly BarbacoviChief People Officer$476kAug 31, 2026
Leadership and governance on file
- Jul 27, 2026Leadership change8-K 5.02
- May 11, 2026Late filing noticeNT 10-Q
- Jan 22, 2026Leadership change8-K 5.02
- May 24, 2024Leadership change8-K 5.02
- Apr 17, 2024Leadership change8-K 5.02
- Mar 25, 2024Leadership change8-K 5.02
- Apr 12, 2023Leadership change8-K 5.02
- Mar 14, 2023Leadership change8-K 5.02
- Jan 27, 2023Leadership change8-K 5.02
- Nov 10, 2022Leadership change8-K 5.02
- Sep 19, 2022Leadership change8-K 5.02
- Aug 16, 2022Leadership change8-K 5.02
Latest shareholder vote results: Jun 15, 2026, including the say-on-pay vote.
Where the money went
Over 2021–2025: $2.1bn returned to owners in buybacks and dividends, and $384.8m of pay in stock.
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $6.4bn | $5.9bn | $5.0bn | $4.1bn | $4.7bn |
| Net income | $428.7m | $203.5m | −$1.5bn | $385.6m | −$322.4m |
| Stock-based pay | $97.8m | $83.4m | $72.4m | $50.8m | $80.4m |
| Buybacks | $0 | $125.0m | $0 | $0 | — |
| Dividends | $374.5m | $385.3m | $388.0m | $389.9m | $392.5m |
| Diluted shares | 138m | 139m | 139m | 140m | 140m |
Educational only, not investment advice. Figures are as filed with the SEC: pay from the proxy's pay-versus-performance table, capital allocation from 10-K XBRL data, insider trades from Form 4s over the last six months, events from the last 5 years of filings. The peer group is the one the company chose. See the method.